Local Businesses Are Booming...
Are You Feeling The Explosion?
Local economies across the U.S. are starting to experience serious growth. Are you seeing this growth in your business? If you are like most local business owners, you are looking for more business. You want your doors to swing, the phone to ring and your cash registers to go Cha-Ching!
You are NOT looking for someone to sell you a dream. Someone to promise you something that you won't see for months on end and someone that wants to charge you an arm and a leg.
- Direct Mail
Each of these advertising mediums are either not effective, overly expensive or both. The ONLY medium where you as a local business owner should be spending your marketing dollars is in digital marketing (online advertising).
Before we go any further, let's agree that we are not talking about...
- Purchasing ads where you pay every time someone clicks on your ad.
- Placing banners on websites and you pay for each time they are viewed
- Purchasing ads in newsletters and online magazines
Each of these, while effective, can get very expensive, very quickly.
Consider the following....
Did You Know That...
88% Of All Searches Are Done Using A Mobile Device
92% Of All Searches Use Google
These are the ONLY two things that matter for your businesses growth and that's all we concentrate on as a marketing company!
Let us explain....
Have you ever seen this? Chances are, if you have ever done a search using your smart phone you have!
This is the Google My Business 3 Pack. This is the most important place for your business to be found online. Why? Because when people use their smart phones to search for any local business (again we know that 88% of all searches are done on a smart phone and 92% of smart phones search Google to get their answer), the above 3 pack is the 1st thing that will come up for them. This is where YOU WANT YOUR BUSINESS TO BE and this is WHERE WE PLACE YOUR BUSINESS . . . GUARANTEED!
Let's do a test. Grab your phone and put in whatever type of business you own in your phone’s Google search and add “near me.” So, for example, if you own a dental practice, put in “dental practice near me.”
OK...Did your practice show up? If not, you are losing business to your competition (the 3 that do show up for those keywords).
This is why we GUARANTEE to get you in the top 3 in the Google 3 pack. This means that you will HAVE the competition and not BE the competition . . . We just don't get you there either...NOPE! We have an entire process.
We create a mobile responsive website exclusively for your business.
With over 88% of all local searches being done on mobile devices your site needs to be set up so that it can be seen. You will lose the potential leads because the visitor will not be able to view your site from their smart phone.
We make sure your website is professionally optimized.
In case you are not aware of what this means, website on page optimization is a behind the scenes coding process that allows Google to understand what your site is about and to properly rank it. When this is done properly, it places your website head and shoulders above the competition.
We install specialized review software on your website.
This amazing software will automatically protect your reputation from your competition and make it so that visitors will feel very comfortable giving you their business.
We create and optimize your Google My Business (GMB) listing.
There are certain things that Google wants to see in your GMB listing. By professionally optimizing your listing, you will move up in the ranks.
This is the process that we do to guarantee that you will be dominating your local market in your industry. Did you happen to see where I stated that we are going to install review software on your site? I hope so, because this is huge too!
Before we start knocking it out of the park for your business in the Google My Business 3 pack, we want to make sure that you are able to make the most out of all the new business that we are going to generate for you. This is where our review software comes in to play.
Reviews are quickly becoming one of the most powerful allies that a local business has. Just how powerful you ask?
BrightLocal’s 2014 Local Customer Review Survey of over 2,000 consumers revealed some critical and compelling data:
- 88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. This means no matter how good your website is, or how compelling your offering, your customers will seek out other opinions. Having a strategy to earn, manage, and respond to reviews is a must.
- 85% of respondents to the BrightLocal survey read up to 10 different reviews while researching their purchase, pointing to the fact that customers aren’t blindly accepting the first review they read, but triangulating the feedback they find to get the real story behind a business. (That ought to be encouraging for businesses, as it means one terrible review is unlikely to sink you. But shoppers doweigh reviews heavily.)
- 88% of respondents said they trusted online reviews as much as they’d trust a personal recommendation (overwhelmingly the most trusted form of advertising by consumers, according to Nielsen’s Trust in Advertising Report), though the caveat is reviews had to be authentic, and there had to be enough of them to make a judgement call.
This is what makes our review software so powerful for your local business success. When customers visit your site, they will be asked to leave a review about their past experience. If it is a positive review, it will immediately (automatically) be posted to social media platforms like Yelp, Google, and others. If it is less than positive, it will go directly to your business so that you can handle it internally and contact the disgruntled customer and take the teeth out of their attack. This way, no negative reviews hit the web. The new business that we drive your way will see positive, glowing reviews about your business and motivate them to make the decision to become a patron!
Now that your website is completed, responsive, has been optimized so that Google can talk to it and it has our review software installed, it's time to start working on your Google My Business(GMB) listing. We will not only create your listing for you, but we will use our years of experience and our expert team to optimize this EXACTLY how Google wants to see it. There is a certain “secret sauce,” if you will, that will allow your GMB listing to soar up the ranks and to start grabbing the hottest local leads available and we understand and implement “this sauce.”
Once your GMB listing is up and running, we will solicit consumers that live in your local market to visit your website, and your establishment if possible, and leave positive reviews on your site/GMB. We will do this for three consecutive months to assist your businesses rankings on GMB.
We then take this a step beyond any of your local competition and we do posts on your behalf on your GMB listing. This is absolutely huge in the eyes of Google and in the eyes of your potential patrons!
Google has recently implemented what they call Google Posts. This is similar to Twitter in that it allows a business owner to post something relevant on their listing. This makes it so that people searching on their phones will engage more quickly with your business as they will see updates about your business, coupons, promotions, or whatever you want. This will set you far apart from your competition and it will place you in good graces with Google. It is literally the best of both worlds!